IDnow Case Study
Web Personalization & Predictive Content Implementation
IDnow is a leading identity-proofing platform provider in Europe with a vision to make the connected world a safer place. Even though they had rich customer data, they were unable to maximize the impact of this to drive conversion, upsell, and engagement as the base Marketo package is only able to personalize landing page content. So they upgraded their Marketo package to include two new modules: Web Personalization and Predictive Content, and reached out to Leadonance to assist with bringing these new modules to life.
Leadonance created campaigns leveraging the new Web Personalization and Predictive Content to provide more targeted and relevant web and email experiences.
INTERNATIONAL B2B SOFTWARE COMPANY Case Study
Marketing Automation Campaign Management Program
International B2B Software Company offers a distributed search and analytics engine capable of addressing a growing number of use cases.
The company’s marketing team noticed that in order to meet the aggressive growth targets in that highly competitive environment, they had to increase the throughput of its sales & marketing pipeline. They decided to do more webinars, meet-ups, and email communications. International B2B Software Company needed help in launching campaigns and streamlining operational work and reached out to Leadonance.
Leadonance helped International B2B Software Company (IBSC) transform its marketing automation campaign management by providing 24-hour campaign operations support for the rollout of global marketing campaigns using Marketo.
Ability Network
Case Study
Lead reactivation program
As a response to the issue of having thousands of cold leads who just “sit there” having exhausted their nurturing flows, ABILITY Network and Leadonance have created a custom-tailored solution that continuously nurtures cold leads by automatically converting ABILITY Network WordPress blog posts into Marketo dynamic newsletters.
The new dynamic newsletter allows ABILITY Network to re-engage these cold leads with the content from the latest WordPress blog posts with current industry-related news, to preserve thought leadership and to stay in touch with them even if they have previously dropped out of the conversation.
Webinar.ru
Case Study
Marketing Automation
WEBINAR.RU is a Russian IT company that provides a platform for hosting webinars. Email is one of its core means of communicating with active and potential clients. While informing subscribers about internal events (educational programs, blog updates, etc.), email marketing helps increase demand for the technology and outlines the possibilities and advantages of the service as it addresses the main concerns of potential clients.
Leadonance developed nurturing as part of Webinar’s Marketo platform to give new leads a convenient introduction to the platform during the free trial period.
Testimonials:
Paul has not only displayed excellent knowledge of Marketo, he goes above and beyond in his projects to ensure his customers' success. We have been nothing but amazed at his skill, knowledge, willingness to execute, flexibility and pro-active handling of our Marketo instance.
Maja Rissman
Sr. Marketing Manager, SmartRecruiters
Paul has been of great help to Lenovo Data Centre marketing team in EMEA, working with a multinational team to roll out various marketing initiatives for Lenovo around EMEA. Paul has a good understanding of international software business environment, so working with him is easy and enjoyable.
Robert Janasek
EMEA Marketing Lead, Lenovo
Leadonance has been a great partner for Elastic's marketing ops team!
Yuko Takagi
Director Marketing Operations, Elastic
I have worked with many independent contractors over the past 20 years in various roles to help grow businesses. I can say without hesitation that Leadonance is one of the best I have ever worked with Leadonance Managers are bright, articulate and have a strong business acumen in the area of sales & marketing. From the very first hour Leadonance provided value and a ROI to our organization. I hold no reservation whatsoever in recommending their services!
JOHN PORRICOLO
SVP of Marketing,
ABILITY Network
