IDNow Case Study
“Leadonance was instrumental in setting up our two new Marketo modules. We are very satisfied with their professionalism and willingness to walk the extra mile to assist with this project”
Evgenia Rud
— Evgenia Rud Marketing Director, IDnow

IDnow Case Study

Web Personalization & Predictive Content Implementation

IDnow is a leading identity-proofing platform provider in Europe with a vision to make the connected world a safer place. Even though they had rich customer data, they were unable to maximize the impact of this to drive conversion, upsell, and engagement as the base Marketo package is only able to personalize landing page content. So they upgraded their Marketo package to include two new modules: Web Personalization and Predictive Content, and reached out to Leadonance to assist with bringing these new modules to life.

Leadonance created campaigns leveraging the new Web Personalization and Predictive Content to provide more targeted and relevant web and email experiences.