I’m a seasoned Marketo-certified marketing automation professional with 7 years of experience ( certified in 2012, re-certified in 2015, 2019). I know Marketo inside out from triggered campaigns, lead scoring, custom objects, segmentation & dynamic content – you name it. I’m also well-versed in Marketo API – both REST and Soap. To date I’ve managed three Marketo app development projects and implemented custom integrations with third-party systems.
My second weapon of choice is Salesforce CRM. A Marketo and Salesforce integration is the most typical combination we have when working with our customers.
My clients are companies, that strive to maximize their ROI from their Marketo subscription: Lenovo, SmartRecruiters, Elasticsearch, ABILITY Network are just some of the biggest ones. Feel free to check out the list of our customers below.
Do you have a project revolving around Marketo and/or Salesforce? Shoot me a quick email or call me at +1 618 494 6862 (US), +7 967 121 0846 (Europe). Let’s talk.
How to eat an elephant? Divide it into parts, cook many delicious steaks, invite guests, and voila! This daunting task is accomplished thanks to a structured approach, an organized process, and a sprinkle of creativity. The same approach applies to complex architectural projects. Each project can be analyzed and broken down into components to make the implementation clear to both the client and the developer.
My goal is to make large-scale projects user-friendly, suggest new opportunities and features that will help optimize marketing strategies, and unlock the full potential of marketing. The key to success is a careful approach to all of the client’s wishes, modular and visual structures, and comprehensive documentation.
Web development has been my passion and main area of expertise for the last 9 years. After mastering Marketo, I truly managed to apply my professional skill-set to serve client needs and to further my understanding of the business side of things.
I also dedicate a lot of time to developing custom apps for Marketo. When it comes to Marketo apps, the feeling I get seeing how the apps are used to solve real day to day business problems and help propel businesses to new heights is second to none . Understanding client needs and seeing how they implement apps is useful thought material for further development.
With over 7 years of experience in email marketing, I came to the conclusion that first and foremost you must understand the goals and expectations a client wants to achieve with their marketing campaigns.
Some of these goals are more traditional and simplistic, while others are business-specific and require continuous attention to client’s feedback to be done properly.
Being a technical expert and staying on top of all the constant changes in Marketo is just not enough today. Being able to truly listen to the client’s desired outcomes and create a personalized email marketing solution to cater to their needs – now that’s what I consider true professionalism.
Paul has not only displayed excellent knowledge of Marketo, he goes above and beyond in his projects to ensure his customers' success. We have been nothing but amazed at his skill, knowledge, willingness to execute, flexibility and pro-active handling of our Marketo instance.
Sr. Marketing Manager, SmartRecruiters
Paul has been of great help to Lenovo Data Centre marketing team in EMEA, working with a multinational team to roll out various marketing initiatives for Lenovo around EMEA. Paul has a good understanding of international software business environment, so working with him is easy and enjoyable.
EMEA Marketing Lead, Lenovo
Leadonance has been a great partner for Elastic's marketing ops team!
Director Marketing Operations, Elastic
I have worked with many independent contractors over the past 20 years in various roles to help grow businesses. I can say without hesitation that Leadonance is one of the best I have ever worked with Leadonance Managers are bright, articulate and have a strong business acumen in the area of sales & marketing. From the very first hour Leadonance provided value and a ROI to our organization. I hold no reservation whatsoever in recommending their services!
SVP of Marketing,
ABILITY Network
