I’m a seasoned Marketo-certified marketing automation pro (first certified all the way back in 2012, re-certified in 2015 and 2019) with 7 years of experience. I can say, that I know Marketo inside out: triggered campaigns, lead scoring, custom objects, segmentation & dynamic content – you name it. I’m also well-versed in Marketo API – both REST and Soap, I managed three Marketo app development projects and implemented custom integrations with third-party systems.
My second weapon of choice is Salesforce CRM. Marketo/Salesforce is the most typical combination we have when working with our customers.
My clients are companies, that strive to maximize their ROI from Marketo subscription: Lenovo, SmartRecruiters, Elasticsearch, ABILITY Network are just some of the biggest ones. Feel free to check out the list of our customers below.
Do you have a project revolving around Marketo and/or Salesforce? Shoot me a quick email, let’s talk.
With 7 years of experience in email marketing, I came to conclusion that first and foremost you must try to understand the goals a client wants to achieve with his marketing campaigns.
Some of these goals are standard, while others are business-specific and require attention to client’s feedback to be done properly. Being a top-notch professional on the technical side of things and staying on top of all changes in Marketo is just not enough today. Being able to truly listen to the client and create a personalized email marketing solution to cater to his needs – now that’s what I consider true professionalism.
Web development has been my passion and my main area of expertise for the last 9 years. But only working in Leadonance have I truly managed to apply my professional skills to serve real client business needs and to see the business side of things.
I also dedicate a lot of time to preparing new custom apps for Marketo. When it comes to Marketo apps, making apps that solve real business problems and help propel businesses to new heights is an outstanding feeling. Understanding client needs, seeing what they use apps for and what else they need to be successful is useful thought material for further development.
Having devoted so much time to managing Marketo programs, I came to conclusion that lasting success in marketing automation is also dependent on the sheer volume of your marketing initiatives. Communication never ends: first you try to convert, then you try to upsell, finally – you educate and retain. And the more custom tailored it is to each specific audience segment, the better the results. Sending out a newsletter or setting up your first nurture program is just the beginning of a long journey.
My goal is to help Marketo customers gain better understanding of the platform as well as assist in implementing marketing initiatives at scale.
Paul has been of great help to Lenovo Data Centre marketing team in EMEA, working with a multinational team to roll out various marketing initiatives for Lenovo around EMEA. Paul has a good understanding of international software business environment, so working with him is easy and enjoyable.
EMEA Marketing Lead, Lenovo
I have worked with many independent contractors over the past 20 years in various roles to help grow businesses. I can say without hesitation that Leadonance is one of the best I have ever worked with Leadonance Managers are bright, articulate and have a strong business acumen in the area of sales & marketing. From the very first hour Leadonance provided value and a ROI to our organization. I hold no reservation whatsoever in recommending their services!
SVP of Marketing,
ABILITY Network
Leadonance has been a great partner for Elastic's marketing ops team!
Director Marketing Operations, Elastic
Paul has not only displayed excellent knowledge of Marketo, he goes above and beyond in his projects to ensure his customers' success. We have been nothing but amazed at his skill, knowledge, willingness to execute, flexibility and pro-active handling of our Marketo instance.
Sr. Marketing Manager, SmartRecruiters
