Diversity, Inclusion and Equity Policy

Leadonance recognizes that diversity and inclusion help to support creativity and innovation: they are an essential ingredient in a successful marketing automation company. We are committed to encouraging diversity and inclusion and to ensuring there is no discrimination in our company. We want our workforce to be truly representative of all sections of society. We want our company to be one in which every employee and freelancer feels respected and able to give of their best.

To that end this policy provides a framework of equality and fairness for all in our employment. It expresses our commitment not to discriminate on the grounds of age, disability, gender, gender reassignment, marital status (including civil partnerships), race, ethnic origin, color, nationality, national origin, religion or belief and sexual orientation. We oppose all forms of unlawful and unfair discrimination.

This policy applies to employed and freelance staff.

All freelancers and employees, whether part-time, full-time or temporary, will be treated fairly and with respect. Selection for employment – whether as a member of staff or on a freelance basis – will be on the basis of aptitude and ability. Access to opportunities for promotion, training or any other benefit will also be on the basis of aptitude and ability. All employees will be encouraged to develop their full potential and the talents and resources of the workforce will be fully utilized to maximize the creativity and success of the company.

We will:
  • Actively seek to increase the number of people we work with who are from groups/communities that are under-represented in marketing automation, or in particular job roles in the industry.

  • Review all our formal and informal employment/hiring practices and procedures to ensure they are fair and help us to identify the best talent.

  • Identify and take opportunities to increase the diversity of hiring decisions

  • Ensure reasonable adjustments are made to enable disabled people to work in or with our company.

  • Actively seek to increase the diversity of our managers and executies.

  • Create an environment in which individual differences and the contributions of all our staff and freelancers are recognized and valued.

  • Ensure every employee and freelancer is able to work in an environment that promotes dignity and respect for all. We will not tolerate any form of intimidation, bullying or harassment.

  • Ensure training, development and progression opportunities are available to all staff.

  • We have set ourselves the following diversity targets/goals: 50% women in managerial capacity across all spheres of the business, 50% women as associates in campaign management teams. People with Tatar heritage and other ethnic minorities classified as such as per Russian law and law of other countries we do business in, will make up at least 10% of the workforce. We are planning to achieve them by 2022. By 2025 we are planning to have no less than 20% of our employees as representatives of minority groups.

We will monitor the success of this policy regularly and our review our progress at least once a year. We have developed an action plan to help us implement this policy. The person who is responsible for ensuring this action plan is implemented is Ivan Pronskiy.

This policy is fully supported by the senior management of the company. Breaches of the policy may be regarded as misconduct and could lead to disciplinary proceedings.