INTERNATIONAL B2B SOFTWARE COMPANY Case Study

Marketing Automation Campaign Management Program

International B2B Software Company offers a distributed search and analytics engine capable of addressing a growing number of use cases.

The company’s marketing team noticed that in order to meet the aggressive growth targets in that highly competitive environment, they had to increase the throughput of its sales & marketing pipeline. They decided to do more webinars, meet-ups, and email communications. International B2B Software Company needed help in launching campaigns and streamlining operational work and reached out to Leadonance.

Leadonance helped International B2B Software Company (IBSC) transform its marketing automation campaign management by providing 24-hour campaign operations support for the rollout of global marketing campaigns using Marketo.